JNTO

Experience More Japan

At the request of the Japan National Tourism Organization, STRATEGY SET created 13 videos titled "Experience More Japan," introducing 13 prefectures in western Japan, tagged with wasa-be (AOI Pro). They created 13 videos titled "Experience More Japan," introducing 13 prefectures in western Japan.

The 13 prefectures covered experienced a decline in tourism due to a series of natural disasters in 2018, and it was necessary to rekindle tourist interest. The period from concept development to delivery was only two and a half months. During that time, we carried out every step of the process, including research, filming, editing, color adjustment, script creation, and voice-over. This video condenses and expresses a variety of unforgettable experiences, including an epic road trip covering over 1,000 kilometers in a single day, trekking deep in the mountains through blizzards, and stunning sunsets along the beach. It was also a wonderful trip for us.