JNTO

Experience More Japan

At the request of the Japan National Tourism Organization, STRATEGY SET was developed by wasa-be (AOI Pro.) and created 13 videos titled "Experience More Japan," introducing 13 prefectures in western Japan.

The 13 prefectures covered experienced a decline in the tourism industry due to a series of natural disasters in 2018, making it necessary to rekindle tourist interest. The period from concept development to delivery was only two and a half months. During that time, I handled every step of the process, including research, shooting, editing, color adjustment, script creation, and voice-over. This footage condenses and expresses a variety of unforgettable experiences, including an epic road trip covering over 1,000 kilometers in a single day, trekking deep in the mountains through blizzards, and incredibly beautiful sunsets along the beach. It was also a wonderful trip for us.