In the music industry, the Red Bull Music Academy is one of the biggest events of the year. Emerging artists from around the world come together to inventively embrace the creative process, learn from renowned musicians, and further refine their music.
This year, it will be held here in Tokyo at a venue specially designed by world-famous architect Kengo Kuma. Red Bull, a Strategy SET customer, asked us to document the process of creating the venue. We succeeded in filming the background of the creation of a wonderful space with creativity that closely follows Mr. Kuma's day.
