UD Trucks

Quon Concept 202X

At the Tokyo Motor Show 2019, UD Trucks unveiled a new concept truck, the Quon Concept 202X. Concretely presented an image of communication and interconnection that will become a new trend in trucks in the near future.

For the exhibition, UD wanted not just a list of specs and technologies, but also to express the sophistication, robustness, and innovation of the new concept truck in combination with emotional aspects such as joy, bright prospects for the future, and further expectations.

STRATEGY SET understood this ideal and created a teaser video to screen at the press conference before the official presentation at the motor show.

With Artem Skiy as the director, the promotional video was created with images of Top Gear and high-end TV commercials for supercars, and the truck's unique design and LED headlamps that "connected" the truck were creative and exceeded the client's expectations.

Quon concept 202X