UD Trucks

Quon Concept 202X

At the Tokyo Motor Show 2019, UD Trucks unveiled a new concept truck, the "Quon Concept 202X." He concretely presented an image of communication and interconnection that is expected to become a new trend in the track in the near future.

For the exhibition, UD aimed not just to display specs and technologies, but to express the sophistication, robustness, and innovation brought by the new concept track, combined with emotional aspects such as joy, a bright outlook for the future, and even greater anticipation.

STRATEGY SET understood this ideal and created a teaser video to be shown at the press conference before the official announcement at the motor show.

With Artem Skiy as director, the promotional video created inspired by Top Gear and high-end supercar TV commercials highlighted the truck's unique design and the appeal of LED headlamps that realize "connection," resulting in a creative work that exceeded the client's expectations.

Quon concept 202X