Ko te ahu, te ātaahua, me ngā toa āhua noho e anga ana ki ngā taiapa maha i a rātau e whakaora ana i te ohorere o Covid, te whakatere i te whanonga kiritaki, me te wāhitau i ngā waea a ngā kaihoko mō te kawenga pāpori me te aorangi. Kaore he wā pai ake mo te whakatū i te pūkenga auaha.
Challenge
Na Te Hokohoko o Aotearoa & Enterprise (NZTE) mātau i tohe kia hangaia he tohu hokohoko e whakararuraru ana i te āhua mārō me te āhua noho o Aotearoa i te mākete o Ahitereiria. I whakatūria te kaupapa i runga i tētahi pātaka ariā here wā, i roto i tētahi o ngā ūnga hokohoko nui rawa o Ahitereiria, o Chadstone Shopping Centre, i Melbourne.
Insights
Huri Whakaaro ki ngā Tohu Huri noa
He ahurea hoahoa taunaki to Aotearoa e tauwhāinga ana ki te tino pai o te ao. Kai te whakaawe nga aotearoa i roto i to rātau māngere ki te whakahou i nga whakaaro hou me te uaua auau o te kōwhiringa tūnga.
I whakarewaina a Discover New ki te waihanga i tētahi whakaaturanga hokohoko omnichannel hei hoatu i ngā kiritaki o Ahitereiria paetata me ngā kaihoko he whakataki ki te hoahoa o Aotearoa i tēnei wā. Ko te parani he whakaata i tētahi wheako ātaahua, he wheako ā-wā, he wheako toi, tērā pea ka taea te whakataka atu ki ngā mākete o Aotearoa puta noa i te ao.
Execution
Hoahoa Ana i te Ingenuity
Ko to mātau whakaaro kia kitea, kia hura, me te hōpara i ngā toa mārō o Aotearoa mā te whakamahi i tētahi mātauranga mātauranga, mātauranga, me te ngākau māia ki te whakaatu i tētahi wheako āhua noho motuhake me te wheako hokohoko.
I whakamōhiotia te mokowā hokohoko tōtika e te whenua o Aotearoa - he kirikiri puia, he alpine, me nga awaawa kākāriki. I homai e te tuakiri o te Kōrero o New tētahi matapihi arokite ki te hoahoa o Aotearoa o nāianei me te mahi kounga. He matapihi hei neke i te kitenga ki ngā mea e hiahiatia ana e Aotearoa i roto i ngā taonga āhua noho mārō — he matapihi ki te mātauranga, te kāhua, me te kitenga.
Results
Tapahi ana i te Craftsmanship Tapa
E whakaatu ana i ngā toa ārahi me te puta noa o Aotearoa pērā i a Karen Walker, Kate Sylvester, JHL nā Juliette Hogan, Yu Mei, me Meadowlark, te pātaka kōrero o New brand me te pātaka ariā i whakarewaina ki tētahi whāinga i te 6 Me 2021.
