He nui ake ngā Wiki Pūāhua i ngā whakaaturanga - mō tētahi iwi iti iho ka taea e rātou te tākaro i tētahi tūranga nui i roto i te tupu ohaoha me te whakarato i tētahi pūhara mō ngā kaihoahoa paetata ki te whakaatu i tō rātou ahurea me tō rātou pūmanawa i runga i te atamira o te ao whānui. E hiahiatia ana e ngā Wiki Pūāhua Angitu ngā tuakiri matakite, mahara hoki e āhei ana ki te tū i te whakamātautau o te wā i roto i tētahi umanga hihiri. I werohia mātau e te Wiki Pūāhua o Whītī ki te waihanga i tētahi parani e whakarewa ai i a rātau ki runga i te waka rererangi o te ao.
Insights
Fashion — kei roto i o tātau tarau (me o tātau moana)Mai i Rānana ki Parihi, Tokyo ki Niu Ioka, me ngā wāhi katoa i waenganui, ka pā te mahi ahua ki o tātau oranga. Ka taea e te huatau te āhua o tātau whakapuaki i a tātau anō. Ka taea te noho hei wāhanga o tō tātau tuakiri. Ehara te umanga ahua i te hākari i te tuakiri ahurea anake, engari kua noho hoki hei taonga hokohoko i roto i nga rangatiratanga maha. Anō hoki, kua noho te huatau pūmau hei tūhono i waenganui i te huatau me te taiao, e whakahauhau ana i a tātau ki te mahi kōwhiringa e pai ake ai te tiaki i tō tātau aorangi utu nui. He tino pai te tūnga o te umanga ahua o Whītī ki te mahi i te wero. Ehara i te mea ko te umanga ahua hauora i Whītī e whakarato ana i te wā mō te kauneketanga ohaoha, auaha, pāpori hoki, engari ko te āhua hoki ki te whakatū i te huatau me te hoahoa ā-rangi i runga i te atamira o te ao. He mahi tau tōpu tā te Wiki Pūāhua o Whītī ki te whai painga ki te ōhanga o Whītī.
Execution
Lookin' good — totoka saraA new brand for Fiji Fashion Week meant weaving an identity that gave a nod to Fijian heritage and communicate a passion for the future of fashion. I hoahoatia tētahi tuakiri parani pango me te mā, e āhei ai ngā atahanga kāhua me ngā whakaahua ki te tango i te atamira waenganui. I hangaia tētahi momotuhi hei whakamahi puta noa i ngā whakatairanga parani me ngā takahanga. He koi, he tapahi koki tēnei momotuhi hei whakaata i te āhua āhuahanga o te Masi Whītī tūturu — he ātaahua te kāhua ki te tino tika.
Results
Embodying the spirit of Fijian designThe result is a brand that is visually elevated, sophisticated and clean, with clear Pasifika origins. I āwhina te waitohu hou ki te whakaū i tētahi mahi rangatōpū me Palmolive mō te takahanga matua o te tau 2020. Kei te whakaatuhia te ahua o Whītī.
