I te tau 2021, kua tino pono te sh*t. Thanks to Covid, many New Zealanders were navigating the impact of businesses restructuring - meaning job cuts and rising unemployment.
Na te nui o te rangirua, he nui ake te hiahia āwhina a Kiwi i tētahi atu wā. Nā reira, ehara te pātai nui i te 'aha' e hiahiatia ana e rātou he āwhina pūtea, engari 'me pēhea' ka taea e rātou te tiki. Waimarie, he hoa tā rātou i roto i te Pūtea Ināianei.
Ka āwhina te Pūtea Ināianei ki te whakaene i ngā piki me ngā heke o te ora. Being a 100% Kiwi-owned, 'non-bank', retail lender, they believe in being straight-forward, empathetic, and in enabling a life worth living. Ko tā mātou mahi he āwhina i a rātou ki te kawe mai i ngā kiritaki hōu mā te whakaatu i te ngāwari o te whakamahi i te Pūtea Ināianei ki te pūtea i ngā takahanga ohorere o te oranga, i ngā hararei rānei.
The campaign shows Kiwi that Finance Now is there to help when their needs, wants, or desires just can't wait. He huarahi ngāwari te karere 'pātai me te whakautu': 'Pūtea Me Pēhea? Pūtea Ināianei'. I hoahoatia te kīanga hopu hei whakamau i te Pūtea Ināianei i roto i te hinengaro o te tangata i ngā wā katoa e whakaaro ana rātau ki tētahi moni whakatārewa whaiaro.
