He tino nui te kāinga hauora ki te kauneketanga pāpori. Heoi anō, neke atu i te hawhe miriona ngā Kiwi e noho ana i roto i ngā rēti mātao, haukū, ā-raro hoki e pā ana ki tō rātou oranga me tō rātou hauora.
I te tau 2019, i whakaurua e te kāwanatanga ngā ture hou e pā ana ki te whakamahana, te ārai, te hauora, te waipuke me ngā hauora kia noho ai ngā Kiwi katoa i roto i ngā kāinga mahana, maroke, hauora hoki.
I mahi tahi mātou me MBIE me Tenancy Services ki te hoatu reo ki ngā kairīhi me ngā rangatira ki te mahi. I hiahia mātou ki te waihanga i tētahi tohu aroha. Tētahi e hiki ake ana i te kiritaki, ehara i te kāwanatanga. Tētahi e whai tuakiri ana, e tapahi ana, e arotahi ana. Tētahi e whakaoho ana i te kōrerorero i waenganui i ngā kairīhi me ngā rangatira.
To achieve this we created the Raise the Standard brand to challenge the "tough-it-out" mentality Kiwi have about housing. Through research and audience testing, we defined our purpose as the voice of reason. An unbiased brand that empowered tenants to look for more and motivates landlords to act.