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Te Tonga Nui

Te Anau Time

Nā te mate urutā Covid-19 i whakangaro te umanga tāpoi o te ao. I Aotearoa, kua rite tētahi ūnga rongonui i mua ko Te Anau, ki te tuku.

MissionTe Anau needed a way to reconnect with Kiwi travellers, especially those in big cities like Auckland, and encourage people to visit once lockdowns were over.

SolutionTe Anau had one thing no one else in Aotearoa had had. Te wā. I te raumati, he haora awatea anō tā rātou i whakaritea ki Ākarana. Nā reira, i whakaritea e mātou ki te kukume i ngā manuhiri me te wā ka taea e rātou te haere ki te Tonga hōhonu.

I hangaia i runga i te ngātahitanga me Gunn Communications me Shotover Media.

Te ariā whakarewa

Daylight savings was coming up, so, naturally, we shared a press release announcing Te Anau won't be turning their clocks back. Effectively creating a breakaway time zone: Te Anau Time.

Te whakahau

Hei tautoko i te whakahau whanaungatanga tūmatanui, i waihangatia e mātou he rangatū o ngā wā e miramira ana i ngā mea e taea ana e koe te mahi me te wā anō e tukuna ana e Te Anau.

Ngā hua

I hipokina e ngā kōrero rongokōrero nui katoa o te whenua (tae atu ki ētahi i Tiamana, Hingapoa, me te UK), ka haere viral a Te Anau Time, ka tuku i ngā Kiwi pākiki ki te tirotiro mō rātou anō. Na te whakahau i whakanoho a Te Anau ki runga i te mahere, ā, i hākinakina e ngā kaiwhakahaere tō rātou raumati tino pukumahi i roto i ngā tau.

"We wanted Te Anau front of mind, and people are talking about it. We've had people saying they've heard of Te Anau time, and they wanted to come and see it for themselves. This is the first time we've heard from people that they have seen a campaign and then come because of that... it is among the most successful campaign we have run."

— Anke Ruwette, Kaiwhakahaere Mākete Tāpoi, Great South

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