The Environmental Protection Authority operates within a crowded market of ecological regulators, economic advocates and research institutes. With so many organisations all communicating similar messages, it became vital for the Environmental Protection Authority (EPA) to own a clear, focused message that cut through the noise.
The EPA ensures that the water, the earth, skies, and ocean are full of life. They balance the scales between a thriving economy and a flourishing ecosystem. They do this through credible, informed decision making based on expert scientific evidence.
Following a strategic review of their offering, we positioned EPA as ‘For life’ in all its forms. From people to plant-life, culture to nature, work life to home life and everything in-between. The EPA safeguards New Zealand’s way of life for generations to come.