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Hunter Valley

Creating a vintage blend

The Hunter Valley Wine Industry Association and Wine Country Tourism boards had always operated independently of one another until Strategy Sydney was charged with uniting the two under a single marketing communications platform.

We created a brand architecture that used a new voice and contemporary design with vibrant colour ‘emotion strips’ to make the Hunter more attractive to a younger Sydney-centric audience. Brand advertising featured in lifestyle magazines, outdoor sites and online in a variety of lifestyle, fashion and executive based websites.

Logotype & signet

Industry body logotypes

Colour accents

Typography & tone of voice

Outdoor advertising

Print advertising

Online advertising


Event advertising



iPhone app icon & product authenticity icons