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Little Beauty

The taste of home

Little Beauty is a New Zealand wine sold to ex-pats living in the UK.

We developed the brand from scratch, including naming the wine and developing a look and feel. Rather than resorting to the usual ‘kiwi’ clichés we took a more sophisticated design approach, even incorporating a New Zealand designed typeface (National). And it’s an approach that’s paid off, with the wine receiving international recognition for product design.