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Smart trading, no bull

MahiFX is a forex trading site that uses a custom built platform to offer some of the most competitive pricing on the market. We needed to create a brand that would stand out yet instill a sense of confidence that would attract traders.

It was clear that the identity needed to be aspirational in tone to allow the brand to rise above the clutter in the financial marketplace. A memorable, simple icon and powerful line ‘it’s how we see the world that makes the difference’ speaks to the confidence of the brand, while a design aesthetic of ‘intelligent simplicity’ is adhered to at every touchpoint to ensure consistent delivery of a new name in the marketplace.



Reversed brandmark

Exclusion zone

Colour specifications


Brand imagery

Positioning line

Brand book


Exhibition graphics