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Mini Japan

Mini Yancha Channel

The always Not Normal MINI JAPAN came to Strategy with an idea: we want to put a giant, multi-colored duck on one of our cars.

Strategy, working with Beacon Advertising Agency, came up with the idea for a roadtrip across Japan to some of the more “unusual” spots not found anywhere else in the world. Hitching a ride with the Duck were some of Japan’s top celebrities. Over the course of the journey Strategy produced a web series chronicling the wild adventures of the Mini Crossover, a Duck and some very funny people. We captured the “Yancha” spirit for a very happy client.