Back in 2021, sh*t was getting real. Thanks to Covid, many New Zealanders were navigating the impact of businesses restructuring - meaning job cuts and rising unemployment.
With so much uncertainty, Kiwis needed help more than ever. So, the big question wasn’t ‘what’ they needed financial help with, but ‘how’ they could get it. Luckily, they’ve got a mate in Finance Now.
Finance Now helps smooth out life’s ups and downs. Being a 100% Kiwi-owned, ‘non-bank’, retail lender, they believe in being straight-forward, empathetic, and in enabling a life worth living. Our job was to help them attract new customers by demonstrating how easy it is to use Finance Now to fund unexpected life events or holidays.
The campaign shows Kiwis that Finance Now is there to help when their needs, wants, or desires just can’t wait. The messaging was a simple ‘ask and answer’ approach: ‘Finance How? Finance Now’. The catchphrase was designed to cement Finance Now in people’s minds whenever they are considering a personal loan.