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Finance Now

Finance Now? Finance How

Back in 2021, sh*t was getting real. Thanks to Covid, many New Zealanders were navigating the impact of businesses restructuring - meaning job cuts and rising unemployment.

With so much uncertainty, Kiwis needed help more than ever. So, the big question wasn’t ‘what’ they needed financial help with, but ‘how’ they could get it. Luckily, they’ve got a mate in Finance Now.

Finance Now helps smooth out life’s ups and downs. Being a 100% Kiwi-owned, ‘non-bank’, retail lender, they believe in being straight-forward, empathetic, and in enabling a life worth living. Our job was to help them attract new customers by demonstrating how easy it is to use Finance Now to fund unexpected life events or holidays.

The campaign shows Kiwis that Finance Now is there to help when their needs, wants, or desires just can’t wait. The messaging was a simple ‘ask and answer’ approach: ‘Finance How? Finance Now’. The catchphrase was designed to cement Finance Now in people’s minds whenever they are considering a personal loan.

The campaign

‘Finance How? Finance Now’ employs different messaging for consumers who are at different stages of the customer journey, each with a clear call to action.

Beyond video

The campaign ‘ask and answer’ approach was heroed across out of home, to reinforce the message as a ‘jingle’ that is iconically Finance Now.

“We were excited to work with Strategy to help us develop new TVCs. During their pitch, they presented strong concepts that we felt could be leveraged throughout the Personal Loan, Retail, and Motor Vehicle channels. This will enable us to develop a consistent brand message throughout all our ATL and BTL consumer touchpoints. The Finance How, Finance Now theme was also a great fit with our Kiwi culture and values in delivering finance solutions to all New Zealanders.”

— Phil Ellison, CEO, Finance Now