ITM Kaikōura has been locally owned and operated for years. It’s fair to say it’s part of the community, and, not a stretch to say it helped to build it. So, when they started to lose business to online shopping and hardware stores out of the area, they wanted to take action.
We needed to educate locals on the diverse range of products offered by ITM, making it be seen as a retail store for everyone, not just builders.
‘The stuff Kaikōura is made of’ is a clever campaign that reminds locals, they’re locals too.