Tourism is one of Australia’s most significant industries; one of the largest contributors to the economy, and employing almost one million people nationwide. Its ongoing importance to economic and infrastructure development is crucial, and as such requires comprehensive quality control and standards to ensure the delivery of the best experiences for both domestic and global travellers.
Strategy Creative was engaged by Australian Tourism Industry Council (ATIC) to develop a unified brandmark to bring together three tourism programs; the Australian Tourism Accreditation Program, Star Ratings Australia, and the Qantas Tourism Awards.
The new brandmark reflects the evolution of the programs and framework, integrating the already trusted and recognisable symbols of the ‘tick’ and the ‘star’, in Australia’s proud green and gold.
Strategy Creative has supported ATIC in the roll-out of the Quality Tourism brandmark including marketing collateral, social media content and campaigns, on-going Google Ads, press releases, and industry-specific content.